MUMBAI (AFP) — A boycott of multiplex cinemas by Bollywood producers has entered its second month, with no end in sight to the stand-off over shares in box office takings.
But as audiences dwindle to a trickle and with no new films being released, one section of India's entertainment industry is taking full advantage -- the DVD and video rental market.
"The strike is working to our advantage as people are looking at other options for entertainment as they can't go to see films in theatres,"
The strike began on April 4 after producers in India's Hindi-language film industry failed to resolve their differences with multiplex owners over their share of box office takings.
According to some estimates, the strike has already cost the industry up to 500 million rupees (10 million dollars), at a time when Bollywood is feeling the pinch from the global economic slowdown.
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